11/25

Why is SoFi Stock Up Today After Growth Metrics

SoFi Technologies, Inc. (SOFI) saw its stock price rise by 0.64% to close at $15.70 on November 25, 2024, continuing a seven-day winning streak. The stock opened at its daily high of $16.09 but experienced some volatility throughout the day, dipping to a low of $15.52 before settling near its closing price. The trading volume was 47,270,773, which is about 92.4% of its average daily volume, indicating strong investor interest. The recent upward momentum in SoFi's stock is part of a broader rally, driven by positive market sentiment and strategic developments that have enhanced its financial outlook.

The stock's performance is underpinned by SoFi's impressive growth metrics, including a 31% y/y increase in total products and a 35% rise in membership in Q3 2024. The company's lending and financial services segments have shown robust growth, contributing to its strong top-line performance. Additionally, unusual options activity suggests bullish sentiment, with significant interest in July 2025 $21 calls, indicating expectations of further gains. The stock has gained over 59% YTD, outperforming its industry peers and the broader market.