Reddit discussions surrounding Tilray Brands, Inc. (TLRY) are buzzing with anticipation and skepticism as the DEA prepares for a hearing on the rescheduling of marijuana. The hearing, set for December 2, 2024, could potentially impact Tilray's business divisions, which include cannabis, crafted beers, medical products, and health hemp food. While some users express optimism about the potential for profitability, others remain cautious, noting the long-standing promises of rescheduling. One user remarked, "Omg if I had a dollar for every time someone said rescheduling is about to happen I won’t be a bag holder."
In addition to the rescheduling discussions, Redditors are also debating Tilray's recent media ventures, such as the "Men's Health on Tap" podcast. While some initially dismissed it as a marketing gimmick, others see it as a strategic move to enhance brand awareness. A user shared, "I thought it was a ridiculous idea and a waste of money. However, I later realized it could be a clever way to promote brand awareness without directly advertising." Despite mixed reviews, the podcast's focus on men's health could align with Tilray's broader lifestyle and consumer goods strategy.
Currently, Tilray's stock is experiencing a slight increase, with the price at $1.37, reflecting a 0.74% change from the previous close.