12/4

Build-A-Bear Stock Flat Amid Shift to Online Holiday Shopping

Build-A-Bear Workshop (BBW) stock is experiencing a slight decline today, which may be attributed to broader retail trends observed during the recent holiday shopping period. Despite a forecasted growth in holiday sales, the National Retail Federation reported a shift in consumer behavior, with a significant increase in online shopping and a decrease in in-store visits. This trend could potentially impact retailers like Build-A-Bear, which rely heavily on in-store experiences to drive sales. The data showed that while online spending reached record highs, in-store traffic saw a decline, which might be affecting investor sentiment towards companies with a strong physical retail presence.

The current price of Build-A-Bear Workshop stock is $37.89, down 0.66% from its previous close of $38.14, and a slight decrease of 0.21% from its opening price of $37.97.