Eastman Kodak's stock is seeing an uptick in after-hours trading, following the announcement by Kodak Alaris of upcoming price adjustments for its film products. The price changes, set to take effect on January 1, 2025, include increases for consumer color films and professional films, with some prices rising by up to 30%. Notably, the price of the popular 35mm Tri-X black-and-white film will decrease by up to 27%. This announcement comes after Eastman Kodak paused film production in November to enhance its manufacturing facilities, ensuring that film supply remains unaffected.
The market appears to be reacting positively to these strategic pricing decisions, which could potentially boost Kodak's revenue from its film division. The adjustments reflect a balance between maintaining competitive pricing and addressing production costs, which may enhance Kodak's market position in the film industry.
Kodak's stock rose 0.69% to $7.30 in after-hours trading, following a 1.54% increase to close at $7.25 on November 29, 2024.