On October 22, 2024, LivePerson, Inc. (LPSN) filed an SEC Form 4 revealing that Jeffrey Ford, the company's Chief Accounting Officer, sold 21,935 shares on October 21, 2024, at a price of $1.135 per share. This transaction reduced Ford's holdings by 5%, leaving him with 378,707 shares, including 340,482 unvested restricted stock units. The sale was executed to cover tax liabilities associated with the vesting of restricted stock units. LivePerson's stock closed at $1.23 on October 22, reflecting a 6.96% increase from the previous close of $1.15. This transaction follows a series of insider sales by other executives, including CFO John Deneen, who sold 85,126 shares in September at $1.05 per share, marking a 23% reduction in his holdings.