Apple Inc.'s recent internal restructuring to bolster its artificial intelligence capabilities has caught the attention of investors. The appointment of Kim Vorrath, a seasoned project manager, to lead the AI team under John Giannandrea highlights Apple's strategic focus on enhancing Siri and closing the gap with AI frontrunners like OpenAI. This move comes amid ongoing criticism of Siri's performance and Apple's AI features, which have faced accuracy issues. While the company is working on integrating advanced AI features into Siri, some AI-powered functionalities are being temporarily removed in the upcoming iOS 18.3 update due to these challenges.
The Direxion Daily AAPL Bull 1.5X Shares (AAPU) ETF experienced a decline, dropping 1.11% to $29.39 as of 5:20 PM on Friday, January 24.