Tilray Brands, Inc. (TLRY) is seeing a notable increase in its stock price, up 7.84% to $1.45 as of 2:30 PM on November 25. The stock opened at $1.36 and has reached a high of $1.45, with a trading volume of 23,859,277 shares, which is 93.12% of its average daily volume, indicating strong trading interest. The rise in stock price is partly attributed to discussions around the potential growth of the cannabis drinks market. According to Future Market Insights, the cannabis drinks market is projected to grow to $8.3 billion by 2032, driven by a shift from alcohol to cannabis drinks among millennials. This market expansion is seen as a significant opportunity for companies like Tilray, which is involved in the production of cannabis-infused beverages. On Reddit, users are speculating about Tilray's strategic positioning, with one user noting, "Cannabis drink consumers are drawn to them by their clean components and proportional amounts of cannabis." Another user highlighted the potential for Tilray's beverage distribution to pay off significantly with THC-infused drinks in America.