Tilray Brands, Inc. (TLRY) saw its stock price rise by 2.34% to close at $1.31 on December 9th, after opening at $1.28 and reaching a high of $1.38. The trading volume was significantly higher than average, at 41,246,378 shares, indicating strong investor interest. The upward movement was primarily driven by positive sentiment surrounding Tilray's recent acquisition of several craft beer brands from Molson Coors. Discussions on Reddit highlighted the potential impact of these brands, such as Hop Valley Brewing, being featured at major sporting events like college football and the NFL, which could enhance Tilray's brand visibility and drive sales. One user noted, "Just think 3 months ago Terrapin, Hop Valley & AtWater were all Molson Coors and Molson Coors took over a $100M loss and let us cheer on these new Tilray Beers." This optimism about Tilray's strategic positioning in the beverage market contributed to the stock's positive performance.