Build-A-Bear Workshop, Inc. (BBW) shares are experiencing an after-hours surge, likely driven by increased retail activity and consumer interest during the Black Friday shopping period. The broader retail sector is seeing heightened activity as consumers flock to stores and online platforms for holiday deals. This uptick in consumer spending is reflected in the 12% increase in Black Friday online sales in the UK, as reported by industry sources. The anticipation of a strong holiday shopping season may be boosting investor sentiment towards retail stocks like Build-A-Bear.
Additionally, discussions on social media platforms such as Reddit have highlighted Build-A-Bear as an undervalued stock, which could be attracting retail investors looking for potential gains. The combination of Black Friday sales momentum and social media buzz may be contributing to the positive after-hours movement in BBW's stock price.
Build-A-Bear Workshop's stock rose 3.03% to $39.14 in after-hours trading, following a close at $37.99 on November 29, 2024.