Build-A-Bear Workshop (BBW) stock is experiencing an uptick today, likely driven by positive sentiment surrounding the retail sector as the holiday shopping season kicks off. According to recent reports, the National Retail Federation projects holiday spending to grow between 2.5% and 3.5% compared to last year, despite having fewer shopping days due to a late Thanksgiving. This optimistic outlook is supported by a strong job market and wage growth, which are expected to bolster consumer spending during the festive period. Additionally, the Mastercard Economic Institute forecasts a 3.2% increase in holiday sales, suggesting that spending will outpace inflation, further fueling investor confidence in retail stocks like Build-A-Bear.
The current price of Build-A-Bear Workshop shares is $39.14, reflecting a 2.62% increase from the previous close of $38.14.